Ikea Furniture’s name game: From Queen Anne to Chloe
Posted on | March 20, 2011 |
Do you have a Chloe in your house? How about a Harry, or a Scarlet? I’m not talking about your children or pets, but your furniture. Ever wondered how and why retailers come up with names for the things you buy for your home? The concept’s not new, said Antonio Larosa, the furniture chairman at Savannah College of Art & Design. “Throughout history, furniture pieces were given the name of a monarch, such as Queen Anne or Louis XIV, to gain favor and influence,” he said. Please read the full article here.
BTW, we posted our own Leoque furniture name game last year. Naming name ‘coz of same reasoning with the above posted article. Please check it here, from ANDA to ZETA.
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